Usage & Plans
Plans are sized by monthly active users and bandwidth. The Usage dashboard also breaks activity down into downloads, requests and bandwidth so you can see where it comes from.
What counts as an active user
A device that checks for or downloads an update counts once for that calendar month, however many times it checks.
What counts as a download
Every download of an OTA bundle counts, including a retry or a second download of the same update by the same device. Update checks that return "no update available" are not counted, and a device that takes several updates in a month is several downloads but still one active user.
Viewing your usage
Navigate to Dashboard → Usage to view your current usage.
- The page defaults to the current calendar month
- Click the month badge to open the month picker - use the year arrows to navigate and select any past month from the grid
- The geographic breakdown shows downloads by country for the selected month (paid plans)
Billing periods
Usage resets on the 1st of each calendar month (UTC). There are no mid-month resets or pro-rated periods.
Plan limits
Core features such as auto-rollback, code signing, webhooks, SSO, and organization roles are available on all plans, including Free. Every plan includes unlimited apps, deployments and releases. Your plan sets your monthly active users, bandwidth allowance and how long bundles are retained, plus access to the advanced analytics and reporting views.
| Plan | Price | Monthly Active Users | Bandwidth | Bundle Retention |
|---|---|---|---|---|
| Free | $0 | 10,000 | 100 GB | 3 months |
| Starter | $20/mo · $200/yr | 50,000 | 1 TB | 1 year |
| Growth | $50/mo · $500/yr | 150,000 | 2.5 TB | 1 year |
| Business | $100/mo · $1,000/yr | 300,000 | 5 TB | 3 years |
| Scale | $250/mo · $2,500/yr | 750,000 | 10 TB | 3 years |
| Pro | $500/mo · $5,000/yr | 1,500,000 | 25 TB | 3 years |
| Enterprise | Contact us | Custom | Custom | Unlimited |
Paid plans add bandwidth overage at $0.01/GB. Free includes 10,000 monthly active users and 100 GB each month, with no overage charges. Uploaded builds are kept for your plan's bundle retention period. On Enterprise they never expire.
Advanced analytics are reserved for paid plans. On the Free plan, these views show an upgrade prompt instead of data:
- Reporting tab - deployment metrics (success rate, downloads, failures, installs) and download trend charts
- Usage tab - usage trend charts (bandwidth, requests, installs) and the geographic download breakdown
- CSV export on the Reporting and Usage pages
- The 30 / 60 / 90-day adoption-curve ranges (Free shows the 7-day view)
Only the advanced analytics listed above require a paid plan. Every core feature, and unlimited apps, deployments and releases, are available on Free.
To upgrade your plan or view billing details, navigate to Dashboard → Billing.